Rethink Church Advertisement Hilarity

Please see the screenshot below and tell me this is not hilarious. The UMC puts banner advertisement on the LA Times and happens to have the "Rethink Church" banner above a shot of the Sasha Cohen/Eminem encounter from the MTV Movie Awards last night.

I wonder how many hits they might be getting from people checking out that article and intrigued about "Rethinking Church"?

I know my initial thought was this: "If a church is willing to advertise about rethinking church above a picture of a disgusted Eminem with a naked butt in his face, I might just have to check this out."

Have to love technology. Click on the image to see it full screen.